Why subscribe?

Because good ideas deserve space.

Because creativity isn’t just for artists—it’s how we make meaning.

Because midlife can be a wild, liminal, beautiful place—and we need language for it.

The Awen Lab is a space for thoughtful musings on creativity, emotional honesty, innovation, intuition, and the very human process of becoming. I write for people who feel deeply, think broadly, and crave work that stirs both heart and mind.

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What Inspired This

The Awen Lab was born from a pull I could no longer ignore—one to create without optimizing, to share without performing, and to trust that the right people would find the work.

After years of consulting for Fortune 500 brands and building a company rooted in serendipity, I found myself craving a different kind of space: one that honored both my strategic mind and poetic heart. A place where grief, longing, joy, ambition, and curiosity could all sit at the same table.

“Awen” is a Welsh word meaning poetic inspiration or spirit-breath. This is my creative lab for following that breath—and sharing what it teaches me along the way.

Stay up-to-date

My hope is for this to be more than a newsletter—it’s an evolving body of work and a space to explore the ideas we often skip over in fast-moving life. Think of it as a slow drip of meaning, creativity, and resonance delivered right to you.

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Join the crew

The Awen Lab is for the curious, the seekers, the deep feelers, and thoughtful makers. If you see yourself in that, you’re already part of the crew. Comment, share, or simply read quietly—we’re building something spacious and real here.

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